New Zealand Here We Come
There is no doubt that the Hobbit movie premiere is a big deal to millions of fans around the world. However, the premiere itself, may be the biggest deal for city of Wellington and New Zealand as a whole. Last time, for the Lord of the Rings premiere, over 100,000 (1/3 of the area’s populations) fans piled into Wellington to participate in the festivities.
New Zealand participated in a $25 million tax subsidy to intice the films to come to New Zealand in the first place, hoping that the return far surpasses that. If Lord of the Rings is a benchmark to how The Hobbit will be accepted, New Zealand will get plenty in return on its investment.
Plans are already on the table to help make the moment more magical. A special Tolkien passport stamp is in the works to being developed, as well as even officially renaming Wellington to “The Middle of Middle-Earth” for one week during the event. Airport tags and stamps are also in the works.
There are some on New Zealand’s council who oppose to spend money on the “Tolkien Themed” event, as one member said, “The council’s business is not running social events for the few.” However, most seem to be on board, including the Mayor.
We look forward to the great event in New Zealand and can’t believe how quickly it has come upon us. Hopefully as many of you as possible will be able to witness the event in person.